Business Administration

University of California, Berkeley

This is an archived copy of the 2015-16 guide. To access the most recent version of the guide, please visit http://guide.berkeley.edu.

About the Program

Bachelor of Science (BS)

Students who earn a Bachelor of Science degree from the Haas School of Business Undergraduate Program possess the knowledge and technical skills necessary to understand the modern business world, to achieve the highest levels of success in their professional careers, and to prepare for subsequent graduate work. Coursework is fully integrated with the University's liberal arts curriculum, resulting in graduates who are able to draw upon their knowledge of the arts and sciences as well as business in their endeavors.

Admission to the Major

The highly-competitive, two-year Haas Undergraduate Program accepts applications from both continuing UC Berkeley students and transfer applicants. Before applying to the school, you should visit our website . The website contains complete information concerning academic qualifications for admission, with details about prerequisites and degree requirements. Because there are many more applicants than spaces available, completion of the prerequisites does not guarantee admission.

Minor Program

There is no minor program in Business Administration.

Visit School Website

Major Requirements

In addition to the University, campus, and college requirements, listed on the College Requirements tab, students must fulfill the below requirements specific to their major program.​

General Guidelines

  1. A minimum of 38 upper division business units are required, and a minimum of 12 upperbdivision non-business units are required.
  2. No more than 16 units total in courses numbered 98, 99, 197, 198, and 199 may be used to satisfy degree requirements.
  3. Students must complete the degree program in four semesters, not including Summer Session.
  4. All Haas business courses must be taken for a letter grade, including core substitutions, with the exception of UGBA 194UGBA 198 and UGBA 199 (only offered Pass/No Pass).
  5. No more than 1/3 of a student's total UC Berkeley units may be taken Pass/No Pass, including physical education courses, Education Abroad Program, or courses taken on another UC campus.
  6. Students who receive a grade of D+ or lower in a core course must repeat the course until they achieve a grade of C- or better.
  7. A minimum overall grade point average (GPA) of 2.0 is required for graduation.
  8. In order to be eligible for honors, at least 43 UC units must be completed for letter grades.

For information regarding residence requirements and unit requirements, please see the College Requirements tab.

Lower Division Prerequisites

The prerequisites listed below are required before admission to the major. For further information regarding the prerequisites and the admissions, please see the program's website .

UGBA 10Principles of Business 33
Select one of the following calculus sequences:6-8
Analytic Geometry and Calculus
   and Analytic Geometry and Calculus
Calculus
   and Calculus
Multivariable Calculus
Linear Algebra and Differential Equations
Introduction to Economics
Introduction to Economics--Lecture Format
Select one of the following statistics courses:4
Introduction to Probability and Statistics
Introductory Probability and Statistics for Business

All prerequisites must be completed with a letter grade of C- or higher, no more than five years before starting the Business major.

Some prerequisite and college requirements may be satisfied through exam credit. Please see the Haas School of Business website  for details.

English/Reading and Composition Requirement (R&C)

For UC Berkeley students: You must satisfy this requirement by completing courses comparable to both Berkeley's English R1A and English R1B . Check this page for a list of courses that will satisfy the first half ("A") and second half ("B") of the R&C requirement.

You may use first-half and second-half courses from different departments. Please remember that Haas guidelines differ from L&S guidelines. For example, for Haas one course may not be used to satisfy both a prerequisite and a breadth requirement.

For Transfer students: You must satisfy this requirement by completing courses comparable to both UC Berkeley's English R1A and English R1B. Students at schools other than California community colleges should download a copy of the R&C Questionnaire  (pdf) to be filled out by your professors.

Foreign Language Requirement

Satisfying the foreign language requirement is also a prerequisite for admission to the major in Business Administration. You may satisfy the University's foreign language requirement in one of several ways:

  • Minimum 3 years of one High School foreign language

  • Completion of 2nd semester college level of foreign language. Students attending a California community college should visit www.assist.org  for courses at each school that fulfill the language requirement. 

    Continuing UC Berkeley students are not allowed to take the foreign language requirement off campus during the academic year in which they apply. For example, students applying in November 2015 will not be allowed to take the foreign language requirement off campus during Fall 2015 or Spring 2016.

  • By exam, by passing one of the following exams, in a language other than English, with the grade or score indicated:
    • 590 on the SAT II
    • 3, 4, or 5 on an AP Exam
    • A, B, or C on a GCE "O" or "A" Level, HKCEE or HKALE; or 5, 6, or 7 on an IB Higher Level Exam
    • Passing score on a foreign language proficiency exam offered by some departments at Berkeley or at other UC campuses.                                                          

Required Upper Division Core Courses

UGBA 100Business Communication2
UGBA 101AMicroeconomic Analysis for Business Decisions3
UGBA 101BMacroeconomic Analysis for Business Decisions3
UGBA 102AIntroduction to Financial Accounting3
UGBA 102BIntroduction to Managerial Accounting3
UGBA 103Introduction to Finance4
UGBA 104Analytic Decision Modeling Using Spreadsheets3
UGBA 105Leading People3
UGBA 106Marketing3
UGBA 107The Social, Political, and Ethical Environment of Business3
Total Units30

Core Substitutions

The following UC Berkeley courses may be used to fulfill the corresponding core business requirement. However, units for these approved substitutions are non-business upper division units and students must take additional business electives towards the required 38 upper division business units.

May substitute one of the following for UGBA 101A:
Economic Analysis--Micro
Economic Theory--Micro
Microeconomic Theory with Application to Natural Resources
Intermediate Microeconomic Theory
May substitute one of the following for UGBA 101B:
Economic Analysis--Macro
Economic Theory--Macro
Intermediate Macroeconomic Theory

Effective Spring 2014, UC Berkeley Extension courses XB102A “Introduction to Financial Accounting” and XB102B “Introduction to Managerial Accounting” are not equivalent to UGBA 102A and UGBA 102B as taught by the Haas Undergraduate Program. Students planning on applying to the Haas Undergraduate Program or conditionally admitted students to the Haas Undergraduate Program should not enroll in either of these courses. 

Upper Division Business Administration Elective Courses

UGBA 113Managerial Economics3
UGBA 115Competitive Strategy3
UGBA 117Special Topics in Economic Analysis and Policy1-4
UGBA 118International Trade3
UGBA 119Leading Strategy Implementation3
UGBA 120AAIntermediate Financial Accounting 14
UGBA 120ABIntermediate Financial Accounting 24
UGBA 120BAdvanced Financial Accounting4
UGBA 121Federal Income Tax Accounting4
UGBA 122Financial Information Analysis4
UGBA 126Auditing4
UGBA 127Special Topics in Accounting1-4
UGBA 128Strategic Cost Management3
UGBA 129Financial Reporting for Complex Transactions3
UGBA 131Corporate Finance and Financial Statement Analysis3
UGBA 132Financial Institutions and Markets3
UGBA 133Investments3
UGBA 136FBehavioral Finance3
UGBA 137Special Topics in Finance1-4
UGBA 141Production and Operations Management3
UGBA 143Game Theory and Business Decisions3
UGBA 147Special Topics in Manufacturing and Information Technology1-4
UGBA 151Management of Human Resources3
UGBA 152Negotiation and Conflict Resolution3
UGBA 154Power and Politics in Organizations2,3
UGBA 155Leadership3
UGBA 156ACDiversity in the Workplace3
UGBA 157Special Topics in the Management of Organizations1-4
UGBA 160Consumer Behavior3
UGBA 161Marketing Research: Data and Analytics3
UGBA 162Brand Management and Strategy3
UGBA 165Advertising Strategy3
UGBA 167Special Topics in Marketing1-4
UGBA 170Ethical Leadership in Business2
UGBA C172History of American Business3
UGBA 175Legal Aspects of Management3
UGBA 177Special Topics in Business and Public Policy1-4
UGBA 178Introduction to International Business3
UGBA 179International Consulting for Small and Medium-Sized Enterprises3
UGBA 180Introduction to Real Estate and Urban Land Economics3
UGBA 183Introduction to Real Estate Finance3
UGBA 184Urban and Real Estate Economics3
UGBA 187Special Topics in Real Estate Economics and Finance1-4
UGBA 190SStrategy for the Information Technology Firm3
UGBA 190TSpecial Topics in Innovation and Design1-4
UGBA 190VCorporate Strategy in Telecommunications and Media2
UGBA 191CCommunication for Leaders2
UGBA 191IImprovisational Leadership3
UGBA 191PLeadership and Personal Development3
UGBA 192ALeading Nonprofit and Social Enterprises3
UGBA 192LApplied Impact Evaluation2
UGBA 192NTopics in Social Sector Leadership1-5
UGBA 192PSustainable Business Consulting Projects3
UGBA 192TTopics in Corporate Social Responsibility1-4
UGBA 194Undergraduate Colloquium on Business Topics1
UGBA 195AEntrepreneurship3
UGBA 195PPerspectives on Entrepreneurship3
UGBA 195SEntrepreneurship To Address Global Poverty3
UGBA 195TTopics in Entrepreneurship1-3
UGBA 196Special Topics in Business Administration1-4
UGBA 198Directed Study1-4
UGBA 199Supervised Independent Study and Research1-4

Plan of Study

For more detailed information regarding the courses listed below (e.g., elective information, GPA requirements, etc.), see the College Requirements and Major Requirements tabs.

Freshman
FallUnitsSpringUnits
MATH 16A3MATH 16B3
OR
 
OR
 
  
Reading and Composition A4Reading and Composition B4
Breadth 1 of 74Breadth 3 of 74
Breadth 2 of 74Breadth 4 of 73
 LD Elective2
 15 16
Sophomore
FallUnitsSpringUnits
UGBA 103STAT 214
ECON 14Backup Major course4
Breadth 5 of 74Backup Major course3
Breadth 6 or 7/Amer Cultures3Breadth 7 of 74
LD Elective2 
 16 15
Junior
FallUnitsSpringUnits
UGBA Core 1 of 104UGBA Core 4 of 104
UGBA Core 2 of 103UGBA Core 5 of 103
UGBA Core 3 of 102UGBA Core 6 of 103
UGBA Elective2UGBA Elective3
UD non-UGBA Elective3UD non-UGBA Elective3
 14 16
Senior
FallUnitsSpringUnits
UGBA Core 7 of 103UGBA Core 9 of 103
UGBA Core 8 of 103UGBA Core 10 of 103
UGBA Elective3UGBA Elective3
UD non-UGBA Elective3UD non-UGBA Elective3
LD/UD Elective3LD/UD Elective3
 15 15
Total Units: 122
1

 This is a sample program plan. This plan assumes that the student has completed the Entry Level Writing and the American History and Institutions requirements prior to admission.

2

 Students are strongly advised to work with an academic adviser to determine a personal program plan. Your program plan will differ depending on previous credit received, your course schedule, and available offerings.

Graduate in 3 or 3.5 Years

For students considering graduating in less than four years, it's important to acknowledge the reasons to undertake such a plan of study. While there are advantages to pursuing a three-year degree plan such as reducing financial burdens, they are not for everyone and do involve sacrifices; especially with respect to participating in co-curricular activities, depth of study,  and summer internships, which typically lead to jobs upon graduation. All things considered, please see the tables for three and three and a half year degree options.

3 and 3.5 Year Plans

Student Learning Goals

Mission

Guided by the missions of the undergraduate program, and the University's mission of teaching, research, and service, the mission of the Haas School of Business is to develop leaders who redefine how we do business.

The Haas School of Business Undergraduate Program has developed student learning goals for the Business major that provide faculty and students with a shared understanding of the purpose of the major as well as what graduating seniors are expected to know or to be able to do at the end of their course of study as it relates to the school’s mission.

The learning goals are assessed to determine whether students are achieving the outcomes. The assessment results are used to inform curricular design and other program offerings. All steps require input and participation from the business school community, particularly the faculty. The resulting learning goals, which have their origin in the core curriculum, were shaped over several months by faculty and administration and are listed below.

Learning Goals for the Major

  1. Students will be skilled in critical thinking and decision making, as supported by the appropriate use of analytical and quantitative techniques.
  2. Students will apply functional area concepts and theories appropriately.
  3. Students will be effective communicators who can prepare and deliver oral and written presentations using appropriate technologies.
  4. Students will be sensitive to the ethical requirements of business activities.
  5. Students will tackle strategic and organizational challenges with innovative solutions.

For a visual representation of the relationship between the core curriculum and the expected outcomes, please see the Haas School of Business website .

Advising

Advising Hours

Advisers are available in S450 (Haas Student Services Building) during open hours.

Advising Open Hours:
Monday, Wednesday, Thursday, and Friday: 9 a.m. to 4 p.m.
Tuesday: 10 a.m. to 4 p.m.
Advising is closed for lunch daily from 12:30 to 1:30 p.m.

There is no need to schedule an appointment, as advising is available on a walk-in basis.
For assistance by phone, please call 510-642-1421.

Academic Opportunities

The Haas undergraduate experience offers opportunities for personal growth beyond the classroom, including leadership development, career development, and close interaction with faculty and alumni. A number of programs offered to Haas students support this design, such as international study , case competitions , experiential learning program workshops , student organizations , access to free tutoring services, and many more.

Courses

Business Administration

UGBA C5 Introduction to Entrepreneurship 2 Units

Offered through: Business Administration
Terms offered: Fall 2017, Spring 2017, Fall 2015, Fall 2014
Designed for students who wish to know about entrepreneurship, its importance to our society, and its role in bringing new ideas to market. Students will understand the entrepreneurial business process and how they might become involved in those processes in their future careers--in whatever direction those careers might lead. What is entrepreneurship? What is opportunity recognition and
selection? How can you create competitive advantage? How do you focus on doing right and doing well?

UGBA 10 Principles of Business 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Spring 2017, Fall 2016
This course provides an introduction to the study of the modern business enterprise. The course is taught in five modules, the order of which may vary from semester to semester. The first examines the role and governance of business enterprise in a market economy. The second concentrates on financial issues, while the third looks at the problems of managing people in organizations. The fourth examines
product pricing, marketing, and distribution issues and the last concentrates on the international business environment.

UGBA 24 Freshman Seminars 1 Unit

Offered through: Business Administration
Terms offered: Fall 2017, Fall 2016, Fall 2014
The Berkeley Seminar Program has been designed to provide new students with the opportunity to explore an intellectual topic with a faculty member in a small-seminar setting. Berkeley Seminars are offered in all campus departments, and topics vary from department to department and semester to semester.

UGBA 39D Freshman/Sophomore Seminar 2 - 4 Units

Offered through: Business Administration
Terms offered: Spring 2009, Spring 2008, Fall 2007
Freshman and sophomore seminars offer lower division students the opportunity to explore an intellectual topic with a faculty member and a group of peers in a small-seminar setting. These seminars are offered in all campus departments; topics vary from department to department and from semester to semester.

UGBA 96 Lower Division Special Topics in Business Administration 1 - 4 Units

Offered through: Business Administration
Terms offered: Spring 2017, Spring 2016, Spring 2015
Study in various fields of business administration for lower division students. Topics will vary from year to year and will be announced at the beginning of each semester.

UGBA 98 Directed Group Study 1 - 4 Units

Offered through: Business Administration
Terms offered: Fall 2017, Fall 2016, Spring 2016
Organized group study on topics selected by lower division students under the sponsorship and direction of a member of the Haas School of Business faculty.

UGBA 100 Business Communication 2 Units

Offered through: Business Administration
Terms offered: Fall 2017, Spring 2017, Fall 2016
Theory and practice of effective communication in a business environment. Students practice what they learn with oral presentations and written assignments that model real-life business situations.

UGBA 101A Microeconomic Analysis for Business Decisions 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 First 6 Week Session, Spring 2017
Economic analysis applicable to the problems of business enterprises with emphasis on the determination of the level of prices, outputs, and inputs; effects of the state of the competitive environment on business and government policies.

UGBA 101B Macroeconomic Analysis for Business Decisions 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 First 6 Week Session, Summer 2017 Second 6 Week Session
Analysis of the operation of the market system with emphasis on the factors responsible for economic instability; analysis of public and business policies which are necessary as a result of business fluctuations.

UGBA 102A Introduction to Financial Accounting 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 First 6 Week Session, Summer 2017 Second 6 Week Session
The identification, measurement, and reporting of financial effects of events on enterprises, with a particular emphasis on business organization. Preparation and interpretation of balance sheets, income statements, and statements of cash flows.

UGBA 102B Introduction to Managerial Accounting 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 First 6 Week Session, Summer 2017 Second 6 Week Session
The uses of accounting systems and their outputs in the process of management of an enterprise. Classification of costs and revenue on several bases for various uses; budgeting and standard cost accounting; analyses of relevant costs and other data for decision making.

UGBA 103 Introduction to Finance 4 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 First 6 Week Session, Summer 2017 Second 6 Week Session
Analysis and management of the flow of funds through an enterprise. Cash management, source and application of funds, term loans, types and sources of long-term capital. Capital budgeting, cost of capital, and financial structure. Introduction to capital markets.

UGBA 104 Analytic Decision Modeling Using Spreadsheets 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 Second 6 Week Session, Spring 2017
This course provides an introduction to several quantitative methods used to facilitate complex decision-making in business, with applications in many different industries, at different levels in the organization, and with different scopes of decisions. The power of the methods covered in this class is further enhanced by implementing them in spreadsheet software, which allows
complex problems to be approached and solved in a straightforward and understandable manner.

UGBA 105 Leading People 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 First 6 Week Session, Summer 2017 Second 6 Week Session
A general descriptive and analytical study of organizations from the behavioral science point of view. Problems of motivation, leadership, morale, social structure, groups, communications, hierarchy, and control in complex organizations are addressed. The interaction among technology, environment, and human behavior are considered. Alternate theoretical
models are discussed.

UGBA 106 Marketing 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 First 6 Week Session, Summer 2017 Second 6 Week Session
The evolution of markets and marketing; market structure; marketing cost and efficiency; public and private regulation; the development of marketing programs including decisions involving products, price, promotional distribution.

UGBA 107 The Social, Political, and Ethical Environment of Business 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 Second 6 Week Session, Spring 2017
Study and analysis of American business in a changing social and political environment. Interaction between business and other institutions. Role of business in the development of social values, goals, and national priorities. The expanding role of the corporation in dealing with social problems and issues.

UGBA 113 Managerial Economics 3 Units

Offered through: Business Administration
Terms offered: Fall 2011, Fall 2010, Fall 2009
Analysis of the theory and practice of decision-making in business firms, utilizing the concepts and techniques of managerial economics. The business decisions to be investigated include pricing policies, internal transfer pricing, and various choices under uncertainty.

UGBA 115 Competitive Strategy 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Spring 2017, Fall 2016
This course draws upon theories and frameworks from industrial organization economics, game theory, and resource-based views to address the unique challenges confronted by senior executives of organizations. The focus is strategies for competitive advantage at an organizational level. Topics include industry and competitor analysis, horizontal and vertical boundaries of the firm, strategic positioning
, internal competencies, and dynamic capabilities.

UGBA 117 Special Topics in Economic Analysis and Policy 1 - 4 Units

Offered through: Business Administration
Terms offered: Summer 2015 First 6 Week Session, Fall 2014, Fall 2013
A variety of topics in economic analysis and policy with emphasis on current problems and research.

UGBA 118 International Trade 3 Units

Offered through: Business Administration
Terms offered: Summer 2017 Second 6 Week Session, Spring 2017, Summer 2016 Second 6 Week Session
This course will develop models for understanding the economic causes and effects of international trade, will investigate the effects of economic policies that inhibit trade, and will examine the political economy of trade. By integrating the findings of the latest theoretical and empirical research in international economics, this course help students
learn how to explore the current political debates in the U.S. and elsewhere regarding the benefits and costs of international trade.

UGBA 119 Leading Strategy Implementation 3 Units

Offered through: Business Administration
Terms offered: Spring 2017, Spring 2016, Fall 2015
Class format consists of lectures, experiential exercises, student presentations, and case discussions. This course will cover the concepts and techniques required for successful implementation of business strategies with a particular focus on the role of effective leadership in leading strategic change.

UGBA 120AA Intermediate Financial Accounting 1 4 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 Second 6 Week Session, Spring 2017
This Course introduces the student to concepts, theory and applications of financial accounting. The topics covered include accrual accounting concepts, financial statement analysis, inventory valuations, capital assets and their corresponding depreciation and impairment. Attention is given to examples on current reporting practices and to the study of reporting requirements
promulgated by the Financial Accounting Standards Board (“FASB”) with comparison to the International Accounting Standards Board (“IASB”).

UGBA 120AB Intermediate Financial Accounting 2 4 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 First 6 Week Session, Spring 2017
This course expands students’ knowledge of the concepts, theory, and application of financial accounting. It continues the technical accounting sequence, which also includes UGBA 120AA, Intermediate Accounting 1 and UGBA 120B, Advanced Financial Accounting. Topics include an in-depth treatment of the financing elements of the balance sheet and the income statement, as well as
a detailed examination of the statement of cash flows.

UGBA 120B Advanced Financial Accounting 4 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 Second 6 Week Session, Spring 2017
Continuation of 120A. Sources of long term capital; funds statements, financial analysis, accounting for partnerships, consolidated financial statements, adjustments of accounting data using price indexes; accounting for the financial effects of pension plans; other advanced accounting problems.

UGBA 121 Federal Income Tax Accounting 4 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 Second 6 Week Session, Spring 2017
Determination of individual and corporation tax liability; influence of federal taxation on economic activity; tax considerations in business and investment decisions.

UGBA 122 Financial Information Analysis 4 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 First 6 Week Session, Summer 2017 Second 6 Week Session
This course is designed to: 1) develop basic skills in financial statement analysis; 2) teach students to identify the relevant financial data used in a variety of decision contexts, such as equity valuation, forecasting firm-level economic variables, distress prediction and credit analysis; 3) help students appreciate the factors that influence the outcome
of the financial reporting process, such as the incentives of reporting parties, regulatory rules, and a firm's competitive environment.

UGBA 123 Operating and Financial Reporting Issues in the Financial Services Industry 3 Units

Offered through: Business Administration
Terms offered: Not yet offered
This course examines how accounting in the financial services industry – banking, insurance, real estate – actually operates. Students learn about underwriting and pricing in each sector, investment processes and controls, incentive-based profit sharing, risk management, and the factors that contribute to profitability. Students learn what financial statements reveal about estimates companies make regarding liabilities
and, more generally, what they reveal about how companies deal with uncertainty associated with predicting and measuring financial results. Students examine the controversy over employing Fair Value Accounting across sectors and learn about other sector-specific accounting requirements.

UGBA W125 Professional Judgment in Accounting 3 Units

Offered through: Business Administration
Terms offered: Summer 2012 8 Week Session
An online course in reviewing auditing principles with a simulated audit experience over the complex areas of estimates and judgments.

UGBA 126 Auditing 4 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 First 6 Week Session, Spring 2017
Concepts and problems in the field of professional verification of financial and related information, including ethical, legal and other professional issues, historical developments, and current concerns.

UGBA 127 Special Topics in Accounting 1 - 4 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 Second 6 Week Session, Spring 2017
A variety of topics in accounting with emphasis on current problems and research.

UGBA 128 Strategic Cost Management 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Spring 2017, Fall 2016
Managerial accounting is a company's internal language and is used for decision-making, production management, product design and pricing, performance evaluation and motivation of employees. The objective of the course is to develop the skills and analytical ability of effectively and efficiently use managerial accounting information in order to help a company achieve its strategic and financial goals.

UGBA 129 Financial Reporting for Complex Transactions 3 Units

Offered through: Business Administration
Terms offered: Spring 2017, Spring 2016, Spring 2015
This course develops sophisticated users of financial information. Students will enhance their ability to understand the economic essence of important complex business transactions, focusing on topics related to major financial events in the lifecycle of an organization (IPOs, mergers and acquisitions, bankruptcies, etc.) Students’ ability to identify and understand the financial reporting and
tax issues related to these business dealings and accounting situations will dramatically increase. Many fascinating transactions will be examined in an effort to understand the economic underpinnings of the transactions and their accounting representation in the financial statements.

UGBA 131 Corporate Finance and Financial Statement Analysis 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 Second 6 Week Session, Spring 2017
This course will cover the principles and practice of business finance. It will focus on project evaluation, capital structure, and corporate governance. Firms' policies toward debt, equity, and dividends are explored. The incentives and conflicts facing managers and owners are also discussed.

UGBA 132 Financial Institutions and Markets 3 Units

Offered through: Business Administration
Terms offered: Summer 2017 First 6 Week Session, Spring 2017, Summer 2016 First 6 Week Session
Organization, behavior, and management of financial institutions. Markets for financial assets and the structure of yields, influence of Federal Reserve System and monetary policy on financial assets and institutions.

UGBA 133 Investments 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 First 6 Week Session, Summer 2017 Second 6 Week Session
Sources of and demand for investment capital, operations of security markets, determination of investment policy, and procedures for analysis of securities.

UGBA 136F Behavioral Finance 3 Units

Offered through: Business Administration
Terms offered: Summer 2017 Second 6 Week Session, Spring 2017, Summer 2016 Second 6 Week Session
This course explores why markets are sometimes inefficient. We consider the role that investors’ heuristics and biases play in generating mispricing in financial markets. We also explore how various trading frictions limit the ability of arbitrageurs to reduce mispricing. Finally, we look at the influence of market inefficiencies on corporate decisions.

UGBA 137 Special Topics in Finance 1 - 4 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 Second 6 Week Session, Spring 2017
A variety of topics in finance with emphasis on current problems and research.

UGBA 141 Production and Operations Management 3 Units

Offered through: Business Administration
Terms offered: Spring 2017, Spring 2016, Spring 2015
A survey of the concepts and methodologies for management control of production and operations systems. Topics include inventory control, material requirements planning for multistage production systems, aggregate planning, scheduling, and production distribution.

UGBA 143 Game Theory and Business Decisions 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Fall 2016, Fall 2015
This course provides an introduction to game theory and decision analysis. Game theory is concerned with strategic interactions among players (multi-player games), and decision analysis is concerned with making choices under uncertainty (single-player games). Emphasis is placed on applications.

UGBA 147 Special Topics in Manufacturing and Information Technology 1 - 4 Units

Offered through: Business Administration
Terms offered: Summer 2017 First 6 Week Session, Fall 2011, Spring 2010
A variety of topics in manufacturing and information technology with emphasis on current problems and research.

UGBA 151 Management of Human Resources 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 First 6 Week Session, Spring 2017
The designs of systems of rewards, assessment, and manpower development. The interaction of selection, placement, training, personnel evaluation, and career ladders within an on-going organization. Role of the staff manager. Introduction of change. Implications of behavioral research for management problems and policies.

UGBA 152 Negotiation and Conflict Resolution 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 First 6 Week Session, Spring 2017
The purpose of this course is to understand the theory and processes of negotiation as practiced in a variety of settings. It is designed to be relevant to the broad spectrum of negotiation problems faced by managers and professionals. By focusing on the hehavior of individuals, groups, and organizations in the context of competitive situations, the course will allow students
the opportunity to develop negotiation skills experientially in useful analytical frameworks (e.g.- simulations, cases).

UGBA 154 Power and Politics in Organizations 2 or 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Spring 2017, Fall 2016
This course will provide students with a sense of "political intelligence." After taking this course, students will be able to: (1) diagnose the true distribution of power in organizations, (2) identify strategies for building sources of power, (3) develop techniques for influencing others, (4) understand the role of power in building cooperation and leading change in organizations, and
(5) make sense of others' attempts to influence them. These skills are essential for effective and satisfying career building.

UGBA 155 Leadership 3 Units

Offered through: Business Administration
Terms offered: Summer 2017 First 6 Week Session, Spring 2017, Summer 2016 First 6 Week Session
The purpose of this course is for the students to develop understanding of the theory and practice of leadership in various organizational settings. It is designed to allow students the opportunity to develop leadership skills through experiential exercises, behavorial and self-assessments, case studies, class disscussions, and lectures.

UGBA 156AC Diversity in the Workplace 3 Units

Offered through: Business Administration
Terms offered: Spring 2015, Fall 2014, Spring 2014
This course introduces students to various theories on diversity in business and the importance of human capital equity and inclusion to organizations. Students will engage in community-based projects to be more conscious of the social impact of positive human relations and to foster equity, social justice, and civic responsibility. Emphasis placed on experiential learning with issues of race, ethnicity
, gender, generational status, spirituality, sexual orientation, and physical and mental ability.

UGBA 157 Special Topics in the Management of Organizations 1 - 4 Units

Offered through: Business Administration
Terms offered: Spring 2017, Spring 2016, Spring 2015
A variety of topics in organizational behavior and industrial relations with emphasis on current problems and research.

UGBA 160 Consumer Behavior 3 Units

Offered through: Business Administration
Terms offered: Summer 2017 First 6 Week Session, Spring 2017, Summer 2016 First 6 Week Session
Consumer behavior is the study of how consumers process information, form attitudes and judgments, and make decisions. Its study is critical to understand how consumers think and behave, which is critical for a company wishing to develop a customer focus. Given how different people are, it is amazing how similarly their minds work. Consumer psychology
is the systematic study of how consumers perceive information, how they encode it in memory, integrate it with other sources of information, retrieve it from memory, and utilize it to make decisions. It is one of the building blocks of the study of marketing and provides the student with a set of tools with diverse applications.

UGBA 161 Marketing Research: Data and Analytics 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Spring 2017, Fall 2016
Marketing research objectives; qualitative research, surveys, experiments, sampling, data analysis.

UGBA 162 Brand Management and Strategy 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 Second 6 Week Session, Fall 2016
This course is an introduction to product management in marketing consumer and industrial goods and services. The course will cover analysis of market information, development of product strategy, programming strategy, and implementation.

UGBA 162A Product Branding and Branded Entertainment 2 Units

Offered through: Business Administration
Terms offered: Fall 2017, Fall 2016
As consumers demand information and products tailored specifically to their individual needs, brands strive to create alternative advertising methods to build lasting relationships and retain “top of mind” status. Smart consumers, especially those in niche markets, have dismissed traditional avenues of sponsorship and product placement. Course explores how and why brand executives across multiple industries are
leveraging entertainment to connect with niche markets. It educates students about how marketers develop creative and entertaining ways to connect with multi-hyphenate customers. Course culminates in a Creative Pitch, based on a case study, and a Client Presentation where students present marketing campaigns to industry executives.

UGBA 165 Advertising Strategy 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 First 6 Week Session, Spring 2017
Basic concepts and functions of advertising in the economy; consumer motivation; problems in utilizing advertising and measuring its effectiveness.

UGBA 167 Special Topics in Marketing 1 - 4 Units

Offered through: Business Administration
Terms offered: Fall 2017, Spring 2017, Fall 2016
A variety of topics in marketing with emphasis on current problems and research.

UGBA 168B International Marketing 3 Units

Offered through: Business Administration
Terms offered: Spring 2017, Spring 2016, Spring 2015
Provides frameworks, knowledge, and sensitivities to formulate and implement marketing strategies for competing in the international arena. Regions and countries covered include the Americas, Europe, Japan, China, India, Russia, Africa, and Asia-Pacific. Issues covered include global versus local advertising, international pricing strategies, selecting and managing strategic international alliances
and distribution channels, managing international brands and product lines through product life cycle, international retailing, and international marketing organization and control.

UGBA 169 Pricing 3 Units

Offered through: Business Administration
Terms offered: Spring 2017, Spring 2016, Spring 2012
This three-module course aims to equip students with proven concepts, techniques, and frameworks for assessing and formulating pricing strategies. The first module develops the economics and behavorial foundations of pricing. The second module discusses several innovative pricing concepts including price customization, nonlinear pricing, price matching, and product line pricing. The third module
analyzes the strengths and weaknesses of several Internet-based, buyer-determined pricing models.

UGBA 170 Ethical Leadership in Business 2 Units

Offered through: Business Administration
Terms offered: Spring 2017, Spring 2016, Spring 2015
The purpose of this class is to enhance the ability of students to anticipate, critically analyze, and appropriately respond to the wide-range social and ethical issues that challenge managers as well as individuals in their roles as citizens, consumers, investors, and employees. Instruction is based on lectures and case analysis, supplemented by topical and philosophical articles and essays.

UGBA C172 History of American Business 3 Units

Offered through: Business Administration
Terms offered: Spring 2017, Spring 2016, Spring 2015
This course will examine selected aspects of the history of American business. Included will be discussions of the evolution of the large corporation, the development of modern managerial techniques, and the changing relationship of business, government, and labor.

UGBA 175 Legal Aspects of Management 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 Second 6 Week Session, Fall 2016
An analysis of the law and the legal process, emphasizing the nature and functions of law within the U.S. federal system, followed by a discussion of the legal problems pertaining to contracts and related topics, business association, and the impact of law on economic enterprise.

UGBA 176 Media Consulting and Public Relations 2 Units

Offered through: Business Administration
Terms offered: Fall 2017, Fall 2016
Introduces students to the conceptual issues and formidable practical challenges involved in the profession of corporate and non-profit public relations. Students build on previous coursework in oral and written business communications, brand management, governance and strategy. They learn how to work in teams to craft innovative and effective media responses to external stakeholders (e.g., customers, clients
, donors, regulators, lawyers, public officials, the general public) when the organizations for which they work face the need to manage change (e.g. a new product introduction, the entrance of a new competitor) or deal with an unanticipated crisis.

UGBA 177 Special Topics in Business and Public Policy 1 - 4 Units

Offered through: Business Administration
Terms offered: Fall 2017, Spring 2017, Fall 2016
A variety of topics in business and public policy with emphasis on current problems and research.

UGBA 178 Introduction to International Business 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 Second 6 Week Session, Spring 2017
A survey involving environmental, economic, political, and social constraints on doing business abroad; effects of overseas business investments on domestic and foreign economies; foreign market analysis and operational strategy of a firm; management problems and development potential of international operations.

UGBA 179 International Consulting for Small and Medium-Sized Enterprises 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Spring 2017, Fall 2016
By exploring the intersection of global business, entrepreneurship, and consulting, this course provides an understanding of how decision-makers in small and medium sized enterprises (SMEs) can develop the frameworks necessary for making decisions about how to venture across borders in pursuit of economic opportunities in today's hypercompetitive global business environment. In addition to the technical
analysis of cases, there is a strong emphasis on how to create a new service company, market and sell to potential clients, manage client relationships, and leverage financial and human resources in a service setting.

UGBA 180 Introduction to Real Estate and Urban Land Economics 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Spring 2017, Fall 2016
The nature of real property; market analysis; construction cycles; mortgage lending; equity investment; metropolitan growth; urban land use; real property valuation; public policies.

UGBA 183 Introduction to Real Estate Finance 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Spring 2017, Fall 2016
Real estate debt and equity financing; mortgage market structure; effects of credit on demand; equity investment criteria; public policies in real estate finance and urban development.

UGBA 184 Urban and Real Estate Economics 3 Units

Offered through: Business Administration
Terms offered: Spring 2017, Spring 2016, Spring 2015
This course examines how market forces influence the development of cities and the development and pricing of real estate assets. Topics include city formation; city size; land rent and land use; the operation of residential, commerical and industrial property markets; and the impacts of government policies, including the provision of public services, the imposition property taxes and fees, transportation
pricing and investment, and land use regulations.

UGBA 187 Special Topics in Real Estate Economics and Finance 1 - 4 Units

Offered through: Business Administration
Terms offered: Spring 2012, Fall 2011, Fall 2010
A variety of topics in real estate economics and finance with emphasis on current problems and research.

UGBA 190S Strategy for the Information Technology Firm 3 Units

Offered through: Business Administration
Terms offered: Prior to 2007
This course is a strategy and general management course for students interested in pursuing careers in the global information technology industry. Students are taught to view the IT industry through the eyes of the general manager/CEO (whether at a start-up or an industry giant). They learn how to evaluate strategic options and their consequences, how to understand the perspectives of various industry players, and how
to anticipate how they are likely to behave under various circumstances. These include the changing economics of production, the role network effects and standards have on adoption of new products and services, the tradeoffs among potential pricing strategies, and the regulatory and public policy context.

UGBA 190T Special Topics in Innovation and Design 1 - 4 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 First 6 Week Session, Spring 2017
Advanced study in the fields of innovation and design that will address current and emerging issues. Topics will vary with each offering and will be announced at the beginning of each term.

UGBA 190V Corporate Strategy in Telecommunications and Media 2 Units

Offered through: Business Administration
Terms offered: Fall 2014, Spring 2014
This course is an intensive and in-depth study of the rapidly evolving global telecommunications and media industry viewed through the perspective of an entrepreneur/innovator (whether at a start-up or an established company) attempting to introduce a new product or service into the market. The course is fundamentally about strategy and general management, but will draw from a variety of disciplines including
public policy, law, marketing, economics, finance, engineering, and physics to identify the key issues, analyze the potential options and understand the consequences of the decisions made by management.

UGBA 191C Communication for Leaders 2 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 Second 6 Week Session, Fall 2016
This course is a workshop in the fundamentals of public speaking skills in today's business environment. Each student will give speeches, coach, and debate each other, and take part in a variety of listening and other communication exercises. The course focuses on authenticity, persuasion, and advocacy.

UGBA 191I Improvisational Leadership 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Fall 2016, Fall 2015
This class explores the broad principles of improvisation, a performing art form that has developed pedagogical methods to enhance individual spontaneity, listening and awareness, expressive skills, risk-taking, and one’s ability to make authentic social and emotional connections. The ultimate aim of the course is to help students develop an innovative and improvisational leadership mindset, sharpening
in-the-moment decision making and the ability to quickly recognize and act upon opportunities when presented. In practical terms, this course strives to enhance students’ business communication skills and increase both interpersonal intuition and confidence.

UGBA 191P Leadership and Personal Development 3 Units

Offered through: Business Administration
Terms offered: Spring 2017, Spring 2016, Spring 2015
This course is highly interactive and challenges you to explore questions central to your own leadership journey. The ultimate aim of the class is to help you develop a lifelong leadership development practice, where continuous personal growth is valued and actively pursued.

UGBA 192A Leading Nonprofit and Social Enterprises 3 Units

Offered through: Business Administration
Terms offered: Spring 2017, Spring 2016, Spring 2015
This course prepares students conceptually and practically to found, lead, and manage organizations in the nonprofit sector. The course focuses on mission and theory of change (strategy), role of the board in governance, managing and marketing to multiple constituencies, role of advocacy in meeting mission, leadership styles and managing organizational culture, resource development (philanthropy)
, nonprofit financial management, managing for impact, HR management (volunteering), and cross-sector alliances.

UGBA 192AC Social Movements and Social Media 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Fall 2016
This course provides a survey of innovative social movements and their complex relationships to social media technologies. It will examine the evolution from pre-social-media to present-day mobilizing strategies and the interplay between explicitly policy- and advocacy-focused approaches and related efforts rooted in music, visual arts, popular culture and celebrities. The course will place into comparative relief
the discourses of explicitly racially- or ethnically-defined movements and movements that mobilize based on other, sometimes overlapping categories of marginalization including class, immigration status, gender identity and occupational category.

UGBA 192B Strategic Philanthropy 2 Units

Offered through: Business Administration
Terms offered: Spring 2017
This course teaches students the concepts and practices of effective philanthropy. It offers students the experience of studying relevant theories and frameworks for assessing potential grant recipients and a real-world grant making experience in which they complete a series of nonprofit organizational assessments and then make actual grants totaling $10,000 to a limited number of organizations. Students learn about the
evolution of the philanthropic sector from traditional entities, such as private, corporate and community foundations, to an array of new funding intermediaries, technology-driven philanthropies, open source platforms, “impact” investors, and venture philanthropy partnerships.

UGBA 192L Applied Impact Evaluation 2 Units

Offered through: Business Administration
Terms offered: Spring 2017, Spring 2016, Spring 2015
This course covers the methods and applications of impact evaluations, which is the science of measuring the causal impact of a program or policy on outcomes of interest. At its essence, impact evaluation is about generating evidence on which policies work, and which don’t. This subject matter should appeal to three main audiences: (1) those in decision-making positions, such as policy makers
and business leaders, and need to consume the information generated from impact evaluations to make informed evidence-based decisions, (2) project managers, development practitioners and business managers who commission impact evaluations and (3) researchers who actually design and implement impact evaluations.

UGBA 192N Topics in Social Sector Leadership 1 - 5 Units

Offered through: Business Administration
Terms offered: Fall 2017, Spring 2017, Fall 2016
Advanced study in the field of social sector leadership that will address current and emerging issues. Topics will vary with each offering and will be announced at the beginning of each term.

UGBA 192P Sustainable Business Consulting Projects 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Fall 2016, Fall 2015
Discuss the field of strategic corporate social responsibility (CSR) through a series of lectures, guest speakers, and projects. The course will examine best practices used by companies to engage in socially responsible business practices. It will provide students with a flavor of the complex dilemmas one can face in business in trying to do both "good for society" and "well for shareholders."
It looks at CSR from a corporation perspective, and how this supports core business objectives, core competencies, and bottom-line profits.

UGBA 192T Topics in Corporate Social Responsibility 1 - 4 Units

Offered through: Business Administration
Terms offered: Summer 2017 First 6 Week Session, Spring 2017, Summer 2016 First 6 Week Session
Advanced study in the field of corporate social responsibility that will address current and emerging issues. Topics will vary with each offering and will be announced at the beginning of each term.

UGBA 193B Energy & Civilization 4 Units

Offered through: Business Administration
Terms offered: Fall 2017, Fall 2016
Energy is one of the main drivers of civilization. Today we are at the precipice of what many hope will be a major paradigm shift in energy production and use. Two transitions are needed. On the one hand, we must find ways to extend the benefits of our existing energy system to the impoverished people living in the developing world while continuing to provide these benefits to the people of the developed world.
On the other hand, we must completely overhaul the existing system to fight climate change and other forms of air and water pollution. Are these shifts truly within our reach? Can we achieve both simultaneously? If so, how? This Big Ideas course will grapple with these questions using an interdisciplinary systems approach.

UGBA 193C Curricular Practical Training for International Students 0.0 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 Second 6 Week Session, Spring 2017
This is a zero-unit internship course for non-immigrant international students participating in internships under the Curricular Practical Training program. Requires a paper exploring how the theoretical constructs learned in UGBA courses were applied during the internship.

UGBA 193I Business Abroad 1 - 4 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 Second 6 Week Session, Spring 2017
This course includes both formal learning in lectures, experiential learning, and action research through site visits abroad. Students and instructor will visit with international companies and/or organizations to learn about the business opportunities and challenges of operating in a specific country or region. Evaluation is based on student participation, presentations, and
a research paper. Country and business industry focus may vary from term to term depending upon the instructor.

UGBA 194 Undergraduate Colloquium on Business Topics 1 Unit

Offered through: Business Administration
Terms offered: Fall 2017, Spring 2017, Fall 2016
This is a speakers series course designed to give students insights from practitioners into complex issues facing American business leaders. Each week a guest speaker will discuss an issue related to a particular theme, ranging from corporate governance to the social responsibilities of business. Students will be challenged to synthesize, question, and extend those insights under the guidance of the
instructor.

UGBA 195A Entrepreneurship 3 Units

Offered through: Business Administration
Terms offered: Spring 2017, Spring 2016, Spring 2015
Do you have an idea for a new business, but want to learn how to more fully develop this idea? Would you like to receive funding for your business idea, but lack a framework to ask for capital? This course takes students through the new venture process using a business plan as the main deliverable. A well-written business plan sets key milestones and indicates the resources needed to achieve them
, in an increasingly complex business environment. Through the planning process that tightly links market and financial planning a business plan creates a set of standards to which investors and teammates can evaluate actual performance, laying the foundation for an “operating plan” once the business is launched.

UGBA 195P Perspectives on Entrepreneurship 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Fall 2016, Fall 2015
This course explores and examines key issues facing entrepreneurs and their businesses. It is intended to provide a broad spectrum of topics across many business disciplines including accounting, finance, marketing, organizational behavior, production/quality, technology, etc. Students will acquire a keen understanding of both the theoretical and real world tools used by today's entrepreneurial business
leaders in achieving success in today's global business environment.

UGBA 195S Entrepreneurship To Address Global Poverty 3 Units

Offered through: Business Administration
Terms offered: Spring 2017, Spring 2015, Spring 2014
This course examines whether and how entrepreneurial ventures can meaningfully address global poverty vs. more traditional approaches such as foreign aid, private philanthropy or corporate social responsibility initiatives. Combining lectures, case studies, and interviews with social entrepreneurs, it explores poverty and entrepreneurship before focusing on their intersection in various bottom-of-pyramid
markets, from health, housing, and education to energy, agriculture, and finance.

UGBA 195T Topics in Entrepreneurship 1 - 3 Units

Offered through: Business Administration
Terms offered: Fall 2017, Spring 2017, Fall 2016
Courses of this kind will cover issues in entrepreneurship that either appeal to a specialized interest by type of firm being started (e.g., new ventures in computer software) or in the aspect of the entrepreneurial process being considered (e.g., new venture funding). The courses typically will be designed to take advantage of the access offered by the University and the locale to knowledgeable and
experienced members of the business community.

UGBA 196 Special Topics in Business Administration 1 - 4 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 Second 6 Week Session, Spring 2017
Study in various fields of business administration. Topics will vary from year to year and will be announced at the beginning of each semester.

UGBA 198 Directed Study 1 - 4 Units

Offered through: Business Administration
Terms offered: Fall 2017, Spring 2017, Fall 2016
Organized group study on topics selected by upper division students under the sponsorship and direction of a member of the Haas School of Business faculty.

UGBA 199 Supervised Independent Study and Research 1 - 4 Units

Offered through: Business Administration
Terms offered: Fall 2017, Summer 2017 Second 6 Week Session, Spring 2017
Enrollment restrictions apply.

Contact Information

Haas School of Business

S545 Student Services Wing, Haas School of Business

Phone: 510-642-1421

Fax: 510-643-3821

Visit School Website

College Dean

Richard K. Lyons, PhD

Phone: 510-643-2027

deansoffice@haas.berkeley.edu

Assistant Dean

Erika Walker, EdD

Phone: 510-642-1421

ewalker@berkeley.edu

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